As one of the world's leading electronics companies, LG Electronics has always placed customer experience at the core of its business strategy. By partnering with VietGuys to implement the Smart Warranty solution, LG aimed to build a more advanced, secure, and customer-centric warranty management system.
Founded in 1958, LG Electronics has become a global leader in technological innovation across consumer electronics and home appliances, including TVs, refrigerators, air conditioners, and automotive.
With a customer-first philosophy, LG recognized that its existing warranty system was no longer sufficient to meet growing after-sales service expectations. In addition, the company sought to improve Sell-Out and Sell-Through management, integrate the warranty platform with its existing operational systems, and centralize data into a single management platform to gain better visibility into sales performance.
To overcome these challenges and achieve its business objectives, LG selected VietGuys' Smart Warranty solution to transform its warranty management process.
To deliver a high-quality warranty service, the project focused on the following objectives:
The project was executed through the following phases: