LGE WITH A DESIRE TO OPTIMIZE THE WARRANTY SYSTEM

As one of the world's leading electronics companies, LG Electronics has always placed customer experience at the core of its business strategy. By partnering with VietGuys to implement the Smart Warranty solution, LG aimed to build a more advanced, secure, and customer-centric warranty management system.

Campaign Result

Major warranty management modules successfully deployed into daily operations

Completed Android and iOS mobile applications.

Product warranty registrations successfully processed.

Business challanges

Founded in 1958, LG Electronics has become a global leader in technological innovation across consumer electronics and home appliances, including TVs, refrigerators, air conditioners, and automotive.

With a customer-first philosophy, LG recognized that its existing warranty system was no longer sufficient to meet growing after-sales service expectations. In addition, the company sought to improve Sell-Out and Sell-Through management, integrate the warranty platform with its existing operational systems, and centralize data into a single management platform to gain better visibility into sales performance.

To overcome these challenges and achieve its business objectives, LG selected VietGuys' Smart Warranty solution to transform its warranty management process.

Project Objectives

To deliver a high-quality warranty service, the project focused on the following objectives:

  • Develop new features based on the existing warranty system.
  • Build a web-based electronic warranty management platform.
  • Develop a mobile application for PGs (Promotion Girls/Brand Promoters) to capture customer information.
  • Ensure high standards of data security, along with robust administration and timely server backup mechanisms.

Implementation Strategy

The project was executed through the following phases:

  • Conducted a comprehensive assessment of LG's existing operational system.
  • Designed and implemented solutions for each warranty-related module across two development phases:
    • Phase 1: Developed Sell-Out and Sell-Through management features on the web platform.
    • Phase 2: Built incentive management features for PGs who activated product warranties for customers, while also developing the mobile application.

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