The CANON PHOTOMARATHON 2020 contest has produced a lot of buzz among the photography fans in Vietnam since it outperformed expectations while communicating via email marketing. How has VIETGUYS contributed to the results when it was in charge of delivering a professional Email Marketing sending system and assuring the quality of campaign measurement indicators while assisting Canon in the deployment of an Email Marketing campaign?
Canon Marketing Vietnam Co., Ltd is managed and supported by the Canon Marketing Asia Group and the Canon Singapore Company. Canon's commercial outcomes in terms of market share of inkjet cameras and laser printers in the Vietnamese market have always been highly effective over the years.
Furthermore, Canon has consistently made beneficial contributions in various areas in Vietnam, including education, culture, and society. The Canon Photomarathon contest is another of Canon's annual events, which aims to not only foster a passion for photography but also to popularize it in Vietnam and other nations across the world. Canon PhotoMarathon has established itself as Vietnam's largest and most anticipated photographic event.
Continuing to keep an enthusiastic spirit, in November 2020, the Canon PhotoMarathon Quick Composition Photo Contest was officially held for the XIVth time in an online form for photography lovers across Vietnam with many attractive prizes
To promote this contest, the challenge for Canon Marketing Vietnam is to attract contestants to register to participate and increase users' sympathy for the Canon brand. The brand desires to introduce the contest to all students participating in courses or registering for workshops via Email Marketing channel.
More specifically, the expected goals for this Email Marketing campaign are:
VietGuys's Deployment Strategy
To solve the problem posed by Canon, the Email Marketing team at VietGuys implemented an Email Marketing campaign for this contest with 3 criterias:
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With the above criteria, the effectiveness of the campaign was beyond expectations with extremely positive numbers:
Furthermore, VIETGUYS linked the Facebook Ads service, which is also part of the Mobile Marketing Solutions service ecosystem, to assist Canon in promoting efficient contest communication to the proper target demographic.
If you'd like your company to have a team of professionals to assist with the execution of Email Marketing campaigns, please provide your contact information here so that VIETGUYS can be contacted immediately away and at any time!