Satori drives large-scale promotional campaign, achieving 433% growth in Zalo Official Account followers with VietGuys

The "Order Satori Water Bottles – Win Your Dream iPhone" campaign was launched by Satori in partnership with VietGuys on the Zalo platform, delivering a seamless digital promotion experience that combined customer engagement with instant rewards after purchase. Within just three months, the campaign attracted more than 77,000 participants and increased Zalo Official Account (OA) followers by over 433%, helping Satori expand its customer base while strengthening its customer engagement strategy.

Campaign Result

campaign participants within three months

new Zalo Official Account (OA) followers

growth in Zalo Official Account (OA) followers

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Business Challenge

Founded in 2017, Satori is a Vietnamese bottled water brand committed to providing clean, safe, and naturally mineral-rich drinking water. As competition in the bottled water market continues to intensify, Satori has consistently invested in marketing initiatives to strengthen brand awareness and enhance customer experience.

As a relatively new entrant competing with well-established brands, Satori needed a solution that could engage consumers at the point of purchase while collecting first-party customer data, expanding its Zalo Official Account community, and building a foundation for future customer engagement and remarketing activities.

Campaign Objectives

Increase customer engagement and brand awareness through a digital promotional experience.
Grow Zalo Official Account followers and establish it as a primary customer engagement channel.
Collect customer data to support personalized marketing and customer care initiatives.
Improve the effectiveness of promotional campaigns while driving sales performance.

Solution & Implementation

VietGuys supported Satori in deploying the "Order Satori Water Bottles – Win Your Dream iPhone" promotional campaign by integrating QR codes and unique promotional codes on product packaging, enabling consumers to access the campaign immediately after purchase.
The campaign leveraged Zalo Official Account and Zalo Mini App, allowing customers to register, follow the brand, and participate in a lucky spin featuring attractive prizes.
Gamification elements were incorporated to increase user engagement and encourage customers to complete the campaign journey.
To maximize long-term marketing value, the campaign integrated PangoCDP, enabling customer identity collection and centralized data management while supporting automated marketing workflows such as reward redemption reminders and post-campaign customer nurturing.
In addition, a real-time reporting dashboard provided Satori with comprehensive campaign performance insights, customer behavior analytics, and actionable data to optimize future marketing initiatives.

Campaign Results

77,000+ campaign participants within three months.
10,000+ new Zalo Official Account (OA) followers.
433% growth in Zalo Official Account (OA) followers.

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The "Order Satori Water Bottles – Win Your Dream iPhone" campaign was launched by Satori in partnership with VietGuys on...

Learn more

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	info@vietguys.biz

Satori drives large-scale promotional campaign, achieving 433% growth in Zalo Official Account followers with VietGuys

Business Challenge

Campaign Objectives

Solution & Implementation

Campaign Results

TUTORIAL