COUPLE TX: BUILDING A CUSTOMER ENGAGEMENT CHANNEL AND ACHIEVING 160,000 ZALO OA FOLLOWERS

By implementing Couple TX Gift on the Zalo platform, Couple TX successfully transitioned from SMS to a centralized customer engagement channel. The initiative grew its Zalo Official Account to 160,000 followers, reduced messaging costs by 60%, and enhanced the customer experience through seamless voucher delivery and management.

Campaign Result

New Zalo Official Account Followers

Cost Savings Compared to the Previous Solution

With Couple TX Gift

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Business Challenge

As a fashion retailer with more than 50 stores nationwide, Couple TX continuously invests in customer experience to strengthen engagement and increase repeat purchases. However, as its customer base expanded, relying on SMS as the primary communication channel became increasingly limited in terms of cost efficiency, personalization, and delivering a seamless customer journey.

To optimize its customer engagement strategy, Couple TX required a solution that could transition customers to a centralized digital engagement channel while enabling voucher management, promotional campaigns, and long-term customer relationships within a single platform.

Objectives

Transition from SMS to Zalo Official Account (OA) as the primary customer engagement channel.
Grow the Zalo Official Account follower base and expand the reachable customer audience.
Deliver a seamless digital experience for voucher distribution, storage, and redemption.
Collect and centralize first-party customer data to enable personalized marketing and customer engagement.

Implementation Strategy

Deployed Couple TX Gift as a Zalo Mini App Gift Wallet, allowing customers to receive, store, and manage vouchers within a unified digital experience.
Launched both mass and personalized voucher campaigns, leveraging Zalo Official Account to automatically deliver relevant offers to different customer segments.
Combined Mini Games with multiple customer touchpoints-including social media, call-to-action (CTA) assets, and in-store POSM—to drive traffic to Zalo, increase engagement, and grow the Zalo Official Account follower base.
Integrated a Customer Data Platform (CDP) to capture real-time customer behavior, enabling marketing automation, automated voucher reminders, and personalized customer engagement throughout the customer lifecycle.

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Thông qua việc triển khai Couple TX Gift trên nền tảng Zalo, Couple TX từng bước chuyển đổi từ SMS sang kênh chăm sóc kh...

By implementing Couple TX Gift on the Zalo platform, Couple TX successfully transitioned from SMS to a centralized custo...

Learn more

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COUPLE TX: BUILDING A CUSTOMER ENGAGEMENT CHANNEL AND ACHIEVING 160,000 ZALO OA FOLLOWERS

Business Challenge

Objectives

Implementation Strategy

TUTORIAL