OQR BYOUNG Launches the “Purchase & Get Rewards” Campaign, Attracting Over 20,000 Sign-Ups

Through the “Purchase & Get Rewards” campaign combined with a Lucky Wheel mini-game on the Zalo platform, OQR Byoung attracted more than 20,120 sign-ups, gained 19,000 new followers on its Zalo Official Account, and achieved a 93% game participation rate, helping build a loyal customer community and laying the foundation for future retention and re-engagement initiatives.

Campaign Result

Sign-ups for the program, 4x above target.

Of registrants went on to play the Lucky Wheel mini-game.

New followers gained on the Zalo Official Account.

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Business Challenge

OQR Byoung is an e-commerce platform under OQR Co., Ltd., the exclusive distributor of several Korean cosmetics brands including Gilaa, Glamrr Q, De Memoria, and Mude. With a diverse product portfolio and a presence across multiple sales channels, the company continuously seeks solutions to enhance customer experience and improve conversion effectiveness.

Amid increasingly intense competition in the beauty market, OQR Byoung needed a solution that could both motivate customers to stay engaged after purchase and collect customer data to support retention, re-engagement, and personalized experiences on a single, centralized platform.

Objectives

Through the “Purchase & Get Rewards” campaign, OQR Byoung partnered with VietGuys to pursue the following objectives:

Increase post-purchase customer interaction through gamification experiences.
Attract users to follow the Zalo Official Account and build a customer community on Zalo.
Collect and manage customer data to serve personalized care and marketing activities.
Drive sales through promotional programs combining gifts and vouchers.

Implementation Strategy

Implemented the “Purchase & Get Rewards” campaign combined with a Lucky Wheel Mini Game on Zalo, allowing customers to participate immediately after purchasing by scanning a QR code on the thank-you card included in their order package.
Integrated Mini App and Zalo Official Account, helping customers participate conveniently without downloading additional applications or re-entering information, thanks to an auto-fill data mechanism.
Combined gamification with a 100% reward structure, distributing gifts and vouchers from brands within the OQR Byoung ecosystem to enhance user experience and encourage ongoing customer interaction.
Utilized UID messaging and Marketing Automation to automatically send winning notifications, remind customers to use vouchers, and maintain post-campaign customer engagement.
Built an identified customer database on Zalo, creating a foundation to execute personalized care and re-engagement campaigns in the future

Campaign Results

Over 20,120 registrations to participate in the program, exceeding the initial target by 4 times.
93% of registered users continued to participate in the Lucky Wheel Mini Game.
Over 19,000 new followers on Zalo Official Account, contributing to building a customer community and establishing a foundation for future re-engagement activities.

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OQR BYOUNG Launches the “Purchase & Get Rewards” Campaign, Attracting Over 20,000 Sign-Ups

Business Challenge

Objectives

Implementation Strategy

Campaign Results

TUTORIAL