COCA-COLA VIETNAM: DRIVING OVER 110,000 PARTICIPANTS THROUGH A GAMIFICATION CAMPAIGN WITH WPP OPENX VIETNAM

The "Ahhh Tune It Right, Win Cool Rewards" campaign enabled Coca-Cola Vietnam to engage over 110,000 participants and generate more than 1.7 million gameplays within just one month of deployment.

Campaign Result

KPI Achieved in the First Week

Campaign Participants

Interactions on Zalo Mini App

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Business Challenge

As one of Vietnam's leading beverage brands, Coca-Cola continuously innovates its marketing initiatives to strengthen consumer engagement and maintain its competitive edge in the market.

With consumers increasingly favoring interactive digital experiences, Coca-Cola sought a solution that could both deliver an engaging campaign experience and capture first-party customer data for behavioral analysis, personalized engagement, and future remarketing initiatives.

Objectives

Increase customer engagement through an interactive gamification experience on a digital platform.
Maximize campaign participation with a seamless user journey that requires no app download or login.
Collect and centralize first-party customer data to support behavioral analysis and personalized remarketing.
Combine gamification, product sampling, and loyalty programs to encourage product trial and strengthen brand loyalty.

Implementation Strategy

Launched the "Ahhh Tune It Right, Win Cool Rewards" interactive game on the Zalo Mini App, enabling users to participate instantly without downloading an app or creating an account.
Executed an omnichannel communication strategy to maximize campaign reach and drive participation.
Integrated PangoCDP to collect, unify, and analyze customer data throughout the campaign journey.
Leveraged Zalo Official Account (OA) and Marketing Automation to deliver personalized engagement and remarketing campaigns after users completed the game.
Combined gamification, product sampling, and loyalty rewards, allowing participants to redeem gifts based on accumulated scores, encouraging product trial while fostering long-term brand engagement.

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Learn more

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	info@vietguys.biz

COCA-COLA VIETNAM: DRIVING OVER 110,000 PARTICIPANTS THROUGH A GAMIFICATION CAMPAIGN WITH WPP OPENX VIETNAM

Business Challenge

Objectives

Implementation Strategy

TUTORIAL