WINCOMMERCE: ACCELERATING THE O2O JOURNEY AND DRIVING OVER 20,000 NEW ZALO OA FOLLOWERS WITH VIETGUYS

Through a series of campaigns on the WinCommerce Mini App, WinCommerce has progressively built a seamless connection between online and offline experiences, attracting nearly 10,000 participants within the first three days alone, while recording over 1 million interactions and 20,000 new followers on its Zalo Official Account throughout the entire campaign.

Campaign Result

Participants throughout the entire campaign

New followers on the Zalo Official Account.

Interactions on the WinCommerce Mini App.

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Business Challenge

Founded in 2014, WinCommerce operates the WinMart, WinMart+, and WiN retail chains, with more than 3,600 points of sale nationwide. Given its large scale and diverse customer base, the company continuously invests in technology solutions to enhance the shopping experience and strengthen customer engagement across every touchpoint.

As shopping behavior increasingly shifts between online and offline channels, WinCommerce required a solution to seamlessly connect its engagement channels, grow its Zalo Official Account follower base, and collect and leverage customer data to drive personalized care initiatives and boost sales.

Objectives

Grow the Zalo Official Account follower base and expand the customer pool on the Zalo platform.
Build a seamless shopping journey between online and offline channels.
Collect and leverage customer data to support personalized marketing and customer care activities.
Increase in-store engagement and drive sales growth through O2O programs.

Implementation Strategy

Deployed the WinCommerce Mini App on the Zalo platform, connecting customers with the WinCommerce ecosystem through promotional offers, engagement activities, and store locator features.
Developed a series of minigames, comprising Stage 1: Light Up the Candle, Stage 2: Guess the Right Price, and Stage 3: Check-in WiN - Hunt for Top Prizes, combining vouchers with in-store check-ins to sustain engagement throughout the shopping journey.
Integrated social media with the Zalo Official Account to expand campaign reach, attract users to the Mini App, and drive customer traffic to the store network.
Integrated the PangoCDP platform to collect customer data across every touchpoint, supporting analytics, personalization, and automated voucher distribution.
Implemented a Friend-Get-Friend mechanism, encouraging users to refer friends to participate, thereby expanding reach and increasing the Zalo Official Account follower base.

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WINCOMMERCE: ACCELERATING THE O2O JOURNEY AND DRIVING OVER 20,000 NEW ZALO OA FOLLOWERS WITH VIETGUYS

Business Challenge

Objectives

Implementation Strategy

TUTORIAL