As of 2021, Viber Messaging boasts over 30 million users in Vietnam, positioning itself as a compelling channel for businesses to effectively reach and engage with their customers, promote their brands, products, and services. But does Viber still have the vigor to compete with heavyweights like Zalo or Facebook Messenger? Let's delve into the world of Viber and discover how your business can leverage Viber Messages in its marketing strategy.
Viber is a smartphone application that provides free calling and texting capabilities, similar to Facebook Messenger and Zalo. It's compatible with most major operating systems, including Android and iOS.
Although Viber doesn't boast the same vast user base as Zalo (74.7 million) or Facebook Messenger (67.8 million) as of February 2022, it has witnessed notable growth. According to Mr. David Tse, Senior Director of Asia-Pacific Rakuten Viber, the number of Viber users surged by 20%, with a 14% increase in 2022.
Moreover, approximately 500 businesses have registered business accounts on Viber. Their interest in Viber Messaging is driven by the platform's distinct user base: office professionals and business individuals, primarily concentrated in major cities with high accessibility to new technologies. If your target audience aligns with these demographics, Viber remains a viable channel for brand promotion and customer engagement.
It's one thing to recognize the potential of Viber; it's another to implement it effectively. This is where Viber Message comes into play.
Viber Message enables businesses to send messages with their brand name displayed in the sender section, offering a more professional look compared to a regular phone number. Furthermore, this service allows businesses to send messages to customers without requiring them to join the business's group (Viber Community) on Viber.
Viber Message offers several benefits for businesses:
Viber Message is versatile and can be used for various purposes, including:
Viber Message finds applications across various sectors, including:
The process of sending automated messages via Viber Message involves the following steps:
This completes the process of sending automated messages to customers via Viber. To access detailed reports after implementation, businesses can view the "Report Viber Message" section within the system provided by VietGuys. Reports are updated to the most accurate standards 24 hours after submission.
VietGuys is a Mobile Marketing solutions provider with over 15 years of experience in Vietnam. It's a subsidiary of Accrete Inc., a leading international SMS service provider in Japan. VietGuys has collaborated with numerous domestic and international businesses to implement effective Mobile Marketing campaigns, including Viber Message.
While using Viber Message, businesses should take note of the following:
In conclusion, Viber Message is a powerful tool that can significantly contribute to a business's marketing and customer engagement strategies. By adhering to the regulations and best practices for Viber Messages, businesses can harness the full potential of this platform to enhance customer care and brand promotion. To explore more useful insights on Mobile Marketing, visit VietGuys daily.
Note: The statistics provided are based on the state of Viber and other messaging platforms as of the information available up to 2021. Changes in user numbers and platform features may have occurred after this date.