Have you ever received promotional SMS messages regarding products, services, special offers, or even a personalized birthday greeting from a brand? This is the essence of SMS Marketing, where businesses engage with customers through SMS (Short Message Service). This article provides insights into how to harness SMS Marketing effectively for business growth.
SMS offers a direct channel to your audience, requiring nothing more than their phone numbers. The success rate of delivering messages through SMS surpasses many other forms of communication, particularly those reliant on an internet connection. For instance, to send a message via platforms like Viber, it's essential to ensure that customers are not only users of the platform but also have a stable internet connection.
SMS Marketing boasts a remarkable advantage in terms of open and read rates. In an era where most people prefer messaging via social networks due to convenience and cost-effectiveness, inboxes are often inundated with messages from brands, friends, and family.
This means your message has a mere 3 seconds to grab the recipient's attention; otherwise, it risks being lost among countless others. With SMS, the open and read rate can soar as high as 98% (according to a research from Arcep, Médiamétrie and SlickText.com), a substantial advantage for swiftly connecting with customers.
Unlike various forms of advertising that engage in competitive bidding, SMS is cost-effective and stable. The cost per SMS message is fixed and regulated by network operators. Depending on the volume and network provider, costs can range from 150 VND to 500 VND.
SMS Marketing encompasses two main types:
In this format, the sender's section displays the brand name rather than a typical phone number. This approach enhances credibility and augments brand promotional effectiveness. Customers immediately recognize the sender, resulting in better brand recall. To employ SMS Brandname, registering the brand name is a prerequisite.
In contrast, businesses can utilize any phone number for SMS Marketing, or opt for a fixed number such as 6067. Compared to SMS Brandname, registering SMS prefixes for this approach is simpler and faster, as it doesn't require brand name registration. However, it may not achieve the same reputation and effectiveness as SMS Brandname.
In summary, SMS Marketing offers a potent channel for engaging with customers. While these six strategies are effective, businesses seeking diversified forms of messaging can explore the Zalo ZNS Template sending service. This approach facilitates rapid customer reach, requiring only a phone number while overcoming SMS limitations in terms of character count and media inclusion.
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