VIETGUYS | 06/10/2023

In a recent ceremony held in Ho Chi Minh City, an auspicious collaboration agreement was formalized between VietGuys, PangoCDP, and the data technology powerhouse, Insider. This strategic alliance is poised to introduce groundbreaking solutions tailored to businesses spanning various sectors, including FMCG, Retail, F&B, Finance, Banking, and Insurance. The primary objective is to facilitate the creation of effective interaction channels and enhance the diversification of customer experiences within the Super App ecosystem.

The signing ceremony convened esteemed representatives from each organization, featuring Dr. Dinh Mong Kha, CEO of VietGuys; Mr. Nguyen Minh Liem, Founder & CEO of PangoCDP; and Mr. Jack Nguyen, Regional Managing Director, SEA, representing Insider.

VietGuys and PangoCDP Forge a Collaboration with Insider
Representatives of the parties attended the signing session.

This strategic amalgamation holds the promise of initiating a paradigm shift in optimizing customer interaction and accessibility through the fusion of several critical factors:

Insider's CDxP

Leveraging robust capabilities in managing and analyzing user preferences across multiple channels, Insider boasts exceptional prowess in Customer Data Experience Platform (CDxP) technology. The company's extensive experience includes collaboration with over 1,500 brands worldwide, such as Singapore Airlines, Vietnam Airlines, Bamboo Airways, Guardian VN, FPT Shop, Virgin, Toyota, New Balance, IKEA, GAP, L'Oreal, Samsung, and more.

Central to this capability is the aggregation of user data from diverse sources, coupled with the application of Artificial Intelligence (AI Machine Learning) for in-depth customer group analysis. This empowers businesses to deliver tailored messages, update product offerings, and provide personalized promotions to their target audience at precisely the right moment. Consequently, this approach enhances efficiency in customer interactions and reinforces marketing strategies, contributing to sustainable business growth.


Founded in 2007, VietGuys is an esteemed provider of Mobile Marketing Solutions, and a proud member of Accrete Inc., Japan's foremost international SMS service gateway provider. Over the years, VietGuys has served a diverse clientele encompassing more than 5,000 domestic and international brands, including Pharmacity, Vietnam Airlines, Be Group, CGV, Grab, Shopee, Samsung, LG, and others.

A notable achievement of VietGuys has been the introduction of the pioneering concept of the main interactive channel known as "The Master Channel." This innovation, spearheaded by Dr. Dinh Mong Kha, CEO of VietGuys, aims to guide businesses in focusing their resources on a singular primary channel. This strategy is designed to create superior customer experiences at reduced costs.

Through this strategic partnership, VietGuys endeavors to empower businesses to strengthen their customer interaction channel strategies, underpinned by the transformative potential of data.

VietGuys signed a Collaboration
An important milestone marking VietGuys's tireless efforts to bring outstanding solutions to businesses.


PangoCDP, the organization responsible for developing and managing the PangoCDP customer data platform, plays a pivotal role in enabling businesses to effectively harness customer data for comprehensive customer engagement within "The Master Channel." With an exceptional ability to integrate with popular Super Apps in the market, PangoCDP aspires to assist businesses in establishing effective interaction channels that deliver breakthrough customer experiences, thereby fostering revenue growth and sustainable development.

VietGuys signing with Insider
The partnership between VietGuys, PangoCDP and Insider hopes to help businesses promote interaction with customers with the power of technology and data.

The collaborative effort between VietGuys, PangoCDP, and Insider is poised to revolutionize marketing and customer interaction, heralding an era of personalized and optimized marketing strategies. The alliance is committed to the intelligent use of customer data, fostering robust brand relationships, and optimizing advertising expenditures to deliver memorable user experiences within the Super App landscape.

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