Exploring Innovative Business Growth Solutions at FAA Day 2023

The Master Channel, conceived by Dr. Dinh Mong Kha and the PangoCDP team in June 2022, stands as the primary interaction channel designed to facilitate businesses in connecting with their customers.

Renowned for its efficiency, cost optimization, and capacity to generate exceptional customer experiences, The Master Channel has been successfully implemented by 60 enterprises spanning various industries.

At FAA Day 2023, an event of profound significance that draws participants from across the nation, Dr. Dinh Mong Kha, CEO of VietGuys, extended her discourse on this groundbreaking concept. FAA Day, an annual gathering for Foreign Trade University students of different generations, recently attracted nearly 2,000 enthusiastic attendees.

FAA Day serves not only as a reunion platform for the extensive Foreign Trade community but also as an opportunity for mutual support, networking, and collaboration in the realm of business.

Although not an alumnus of Foreign Trade University, Dr. Dinh Mong Kha, an individual with an inspiring entrepreneurial journey and innovative technological solutions, was granted the privilege to share insights about The Master Channel, imparting the potential to revolutionize businesses and instigate remarkable transformations within the market.

Under the theme of business growth solutions, Dr. Dinh Mong Kha asserted, "Existing customers represent the most valuable source of growth for any business. Nevertheless, many businesses continue to reach out to customers through unrelated mass advertising campaigns, resulting in inconsistent experiences and the gradual erosion of customer loyalty, alongside budget wastage."

The solutions to these quandaries can be effectively addressed through The Master Channel - the key interactive channel.

Unlike Omni Channel, synonymous with a multi-channel approach that necessitates substantial investments in terms of resources and costs to maintain diverse customer interaction channels while struggling to unify the user experience, The Master Channel streamlines this process. Businesses allocate resources to a single primary interaction channel designed to create superior customer experiences at reduced costs. Other channels redirect customers to The Master Channel, which is founded upon the PangoCDP customer data platform, in collaboration with Super Apps and popular Social Apps such as Zalo, Momo, and more...

At The Master Channel, businesses can engage with customers through an array of activities, encompassing surveys, gaming, point accumulation, voucher distribution, sampling, ordering, payments, and more. Significantly, with the support of the PangoCDP data platform, businesses can send personalized, automated messages to the right audience at the right moment.

Simultaneously, PangoCDP captures and reports customer activities on interactive channels in real-time, empowering businesses to swiftly discern customer behaviors and interactions. This data-driven insight facilitates the optimization of campaigns and the initiation of effective strategies.

Apart from Dr. Dinh Mong Kha's illuminating discourse on The Master Channel, the event featured an array of captivating presentations catering to the diverse interests of attendees. Topics ranged from domestic business development trends and tailored solutions, particularly in the realm of e-commerce, to trade promotion, business networking, and global market exploration in countries such as India, Indonesia, Dubai, and Korea.

The event imparted invaluable knowledge and fostered opportunities for networking and potential collaborations among business leaders.

For more intriguing updates on upcoming events, visit: https://www.vietguys.biz/