What is PangoCDP?
The term Customer Data Platform or CDP was coined in 2013 by David Raab, who founded the CDP Institute. By 2018, the term was widely accepted and used, especially in Marketing and Tech circles.
PangoCDP is a powerful customer data platform that unifies customer data (Unify Customer) across all touchpoints from Online to Offline (touchpoints) into a single platform (all data one place) thereby providing insights and meaningful information that helps marketing deliver a consistent, targeted, contextual and customer-specific experience across channels. This is the foundation for businesses to develop sustainably based on data-driven.
This is a product of commercial cooperation between VietGuys and ByteTech.The operation is organized in the way that the PangoCDP platform is owned and developed by ByteTech. VietGuys handles business development, aids in referrals, and connects potential users with PangoCDP, one of the products in ByteTech's ecosystem.
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How does PangoCDP work?
Online Data Collecting
360 Degree Customer View
Segment data in real-time
Build Automation Flow for Marketing Campaign easily
1. Defining business goals: Upsell, Cross-sell, Customer care and retention, page views, purchases, Offline to online conversion...
2. Idea: Campaign format, Approaching scenario, Interactive channel, AB testing: Timing, content, customer segment,...
3. Operation & Measurement: Scenario operation - Continuous monitoring - Adjustment and optimization of conversion rate - Performance analysis
Conversion Report for Campaign
Highlights of service quality
BE HONOURABLE AND FOCUS ON QUALITY
FLEXIBLY MEET REQUIREMENTS ON SYSTEM CONNECTION AND OPERATION
PLACE SUSTAINABLE DEVELOPMENT WITH CUSTOMERS AT THE CENTER
DATA PROTECTION UNDER ISO STANDARD