Facebook, named the "billion-user" social network with the biggest number of users today, is a vital marketing tool for most large and small enterprises operating in a variety of industries in both the Vietnamese and global markets.

Facebook Advertising Service allows Brands to advertise products and services to users on Facebook due to the capacity to deliver advertising to the proper target audience such as students, office workers, etc....and segregated by age, interests, region, professions, positions, fields of interest...

Here are some of the most popular types of Facebook Ads campaigns today:

Facebook Lead Ads

Facebook Lead Ads is a method of ad that helps you collect leads from people who are interested in your products or services. Customers can use the Lead Generation tool by simply clicking on the ad and filling up a pre-built form collecting contact information (such as name, email address, phone number, etc.) Lead information will be sent immediately to the brand.

A few tips for using Facebook Lead Ads to help Brands increase conversion rates significantly:

• Fill in the information form to receive trial product gifts from cosmetic brands
• Offer promotion and product discounts on holidays and Tet to attract a larger number of customers
• Sweepstakes
• Join events
• Pre-order products
• Download documents and whitepaper

Among the many types of online marketing available today, Viber Ads is still a popular kind of advertising for many businesses. Viber Advertising is a valuable brand marketing option to assist businesses maintain their loyal customers, attract many new customers, and gain huge profits from this method of advertising.

As a result, VIETGUYS has seized those wonderful utilities in order to provide customers with an advertising solution on this massive messaging network with unmissable features.

Viber advertising will take the form of messaging or sending images depicting the company's products and services to customers, as well as promotions and discounts to contacts who are customers of the company. Customers will obtain reliable and rapidly information in this manner, without having to visit the company's website.

Some specific Viber Advertising programs that VIETGUYS has implemented for Brands:

• Promote real estate platforms and combine them for customers to register to view model houses.
• Develop programs to accumulate points and redeem gifts for newly launched products on the market.
• Be offered promotions and discounts when customers buy large quantities of products.
• Launch a series of community gaming events to receive various rewards including vouchers, scratch cards of many denominations, and invite relatives to participate to increase the number of game playing lives.

With over 800 million messages sent per day, Zalo is currently the most popular OTT mobile application in Vietnam. This is a fertile ground for firms to exploit and reap the benefits of low-cost product advertising.

Individuals, businesses, and stores can use the Zalo Ads service to create advertising campaigns, target people, and manage ad templates. VIETGUYS is pleased to offer Zalo Ads services and to help to the company's successful and long-term growth.

When using Zalo Ads, Brands can:

• Reach the right target customers to help increase revenue
• Reduce marketing costs
• Enhance brand awareness on online channels
• Improve interaction on OA, drive traffic to website or landing page
• Free to send product/ service/ news messages to customer service with OA Zalo

Zalo Ads , which is considered as highly efficient Online Marketing ads to most businesses in the fields of real estate, retail, cosmetics, clothing, children's fashion, restaurants, cafes, and household electricity, beauty salons, spas, ..., is deployed with a variety of scenarios including:

• Promote high-end apartment projects located in the golden location of the city to high-income customers.
• Be offered promotions to give gifts when customers introduce friends to use skincare services at Spa.
• Launch an E-voucher promotion for food and drinks when visiting brand X's chain stores on Valentine's Day.