UMA

Objective:

Announce and attract potential customers to the supermarket to participate in special promotions

Mechanic:

  • During the promotional time, UMA sends SMS with UMA brandname to subscribers and target audience who are near the UMA furniture supermarket chain.
  • The program targets to two main customer segments: the high density customer base in the UMA area and the customer who are in the UMA area.
  • In addition to regional criteria, UMA also filters the following criteria to reach the closest target audience:
    • Age: 25-34
    • Gender: female
    • Average monthly charge: 300k/month or more
    • Use 3G/4G

*Area to send Location Based SMS

 

 


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