Objective:
Announce and attract potential customers to the supermarket to participate in special promotions
Mechanic:
- During the promotional time, UMA sends SMS with UMA brandname to subscribers and target audience who are near the UMA furniture supermarket chain.
- The program targets to two main customer segments: the high density customer base in the UMA area and the customer who are in the UMA area.
- In addition to regional criteria, UMA also filters the following criteria to reach the closest target audience:
- Age: 25-34
- Gender: female
- Average monthly charge: 300k/month or more
- Use 3G/4G
*Area to send Location Based SMS
