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Sony Ericsson W-series

Sony Ericsson W-series

Campaign target:

  • Increase product awareness for Sony W205 – the first middle-class version.
  • Create not just modern, trendy but really hi-tech, convenience in managing sale volume as well as strengthen the brand premium image.


  • Sony & VietGuys joined forces to create an innovative cross network inbound SMS.
  • Sony distributors and retailers text to VietGuys short code to register their lucky numbers.
  • The more numbers participants collected, the more chance they get to win the prize every week.
  • The mechanics was directly announced to all distributors and retails of Sony or they can visit the program microsite for more details.