- Increase product awareness for Sony W205 – the first middle-class version.
- Create not just modern, trendy but really hi-tech, convenience in managing sale volume as well as strengthen the brand premium image.
- Sony & VietGuys joined forces to create an innovative cross network inbound SMS.
- Sony distributors and retailers text to VietGuys short code to register their lucky numbers.
- The more numbers participants collected, the more chance they get to win the prize every week.
The mechanics was directly announced to all distributors and retails of Sony or they can visit the program microsite for more details.