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BUD’S Ice cream

BUD’S Ice cream

Campaign target:

  • Increase the product awareness create fun & buzz around.
  • Create not just modern, trendy but really hi-tech, convenience in brand premium image.

Mechanics:

  • 6 photos “Perfect Moment @ BUD’s” were posted on posters at the venue.
  • Consumers to text in their vote & send to the short code.
  • The result will be announced at the end of the campaign.
  • All winning votes will enter into a lucky draw by software for big prizes…

Result:

  • The SMS voting campaign is obviously hot & successful: >3,000 SMS a week. It definitely created excited buzz & high participation.

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