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Johnnie Walker – Text to accumulate points

Johnnie Walker – Text to accumulate points

Challenge:

  • Create an loyalty point accumulation in which customers, outlets and PG interact with system via only 1 channel – SMS

Mechanics:

  • For each products, we generate a distinguished codes. When customers buy a product, we accumulate points according to each kind of product by texting:
    CD Customer_code Product_code Outlet_code to 8027
  • When reaching to 20, 50, 100 points, SMS is automatically sent to customers to inform them to redeem points for free Gold/Blue Labels.
  • PGs redeemed points for customers via SMS by texting
    DT Customer_code Outlet_code Product_code to 8027

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