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FRISO: Photo SMS Voting

FRISO: Photo SMS Voting

Challenge:

  • Create a playground for a competition for the most voted photos of Mom and Baby moments.

Mechanics:

  • 100 photos are chosen to enter final round. People can vote for the these 100 photos via SMS, Facebook, website, etc.
  • For SMS, people just text FRISO Photo_Code to 8027 to vote.
  • There are prizes for photos with highest votes.

Results:

  • Within around 2 months, the competition attracts more than 190,000 votes via SMS, thousands likes on Facebook and drive a huge traffic to the microsite.

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