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Closeup: “Thành Phố Thơm Mát”

Closeup: “Thành Phố Thơm Mát”

Challenge: Recruit, attract and drive users to Microsite of the campaign via Text-to-win campaign.


  • Consumers buy Closeup product and Text secret code inside the package to 8027
  • Valid code can join: Instant lucky draws, daily lucky draws, and end-of-campaign lucky draw for Kia Morning Cars.


  • There were more than 170,000 SMS text to join within 1 month.
  • After campaign ended, there were more than 1,000 SMS texted in each day.