Challenge: Recruit, attract and drive users to Microsite of the campaign via Text-to-win campaign.
- Consumers buy Closeup product and Text secret code inside the package to 8027
- Valid code can join: Instant lucky draws, daily lucky draws, and end-of-campaign lucky draw for Kia Morning Cars.
- There were more than 170,000 SMS text to join within 1 month.
- After campaign ended, there were more than 1,000 SMS texted in each day.