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Castrol BP: Cờ Lê Vàng

Castrol BP: Cờ Lê Vàng

Challenge: Use SMS as a key tool in activating and attracting mechanics to join “Cờ Lê Vàng” competition.


  • SMS are sent to mechanics to invite to join a quiz by texting CLV2011 to 8027
  • Right after registering, the first multiple-choice question is sent to mechanics’ mobile phone.
  • Mechanics answer 15 questions and get results via SMS. Who have the most correct answers within shortest time length will be eligible for daily lucky draws and go to next round of the competition.


  • Campaign attracted more than 10,000 mechanics nationwide to join the competition.