By Rimma Kats March 30, 2011 Cartier is using SMS Brands and marketers are increasingly incorporating SMS into their mobile initiatives to engage and communicate with consumers. Here are some
August 9, 2010 Vanessa Horwell is chief visibility officer of ThinkInk By Vanessa Horwell As the readers of this column will certainly agree, mobile marketing is no fad. Rather, I believe that mobile marketing will – and must – become a central part of
October 21, 2010 Dave Lewis is chief marketing officer of Message Systems By Dave Lewis According to CTIA: The Wireless Association, 1.5 trillion SMS text messages were sent in 2009. Given its rising popularity, companies are not surprisingly looking at ways to leverage this mobile
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