Market news

September 23, 2011 Pizza chain Papa Murphy’s is adding mobile to its marketing efforts and offering consumers exclusive offers via SMS. The company partnered with Phizzle for the mobile marketing initiative. Papa Murphy’s  is using mobile to grow fan loyalty and

October 21, 2011 Loyalty members receive healthy living tips from Pepsi A new study by Hipcricket points to the fact that mobile’s role in holiday shopping will be different and more

October 19, 2011 NEW YORK – A Papa John’s executive at the Mobile Shopping Fall conference said that QR codes are the best way to bridge digital to print, connecting consumers with interactive content within a static medium. During the

October 18, 2011 The on-pack call-to-action from Coca-Cola and Rogers NEW YORK – A Coca-Cola executive at the Mobile Shopping Fall conference said that SMS is a key trigger for its promotions and CRM

October 5, 2011 Dunkin' Donuts engaging customers via mobile challenges Dunkin’ Donuts is engaging customers via a new in-store mobile game as a way to promote new menu items. Through Oct. 31, anyone visiting a participating Dunkin’ Donuts location in

By Lauren Johnson September 28, 2011 A screen shot of the Zappos.com Android app NEW YORK – Mobile bar codes are an effective way to leverage a brand’s existing marketing efforts and build brand awareness, according

By Lauren Johnson September 14, 2011 One of CBS' new SMS-enabled ads Broadcast network CBS has opted for SMS calls to action as opposed to QR codes within its print advertisments to draw in primetime viewers. CBS is creating buzz for its fall lineup that includes five new

By Chantal Tode September 6, 2011 The QR code featured on packaging for Quaker Chewy Granola bars Quaker Oats is using QR codes on the packaging for certain items as a

We thought we had seen every type of app and interactive billboard campaign under the sun until we came across this brilliant one from Mcdonald’s that the company ran in Sweden recently. The concept

By Chantal Tode July 22, 2011 Target's mobile couponing program is growing Target is testing instant  coupons in select stores with additional on-demand promotions planned for the future as mobile