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November 14, 2011 QR codes on the back of coloring sheets linked to a campaign site A Chili’s fundraising campaign for childhood cancer resulted in 291,000 QR code scans that appeared on coloring sheets and table tents created specifically for the effort. Chili’s Grill &

November 7, 2011 Macy’s is using augmented reality as part of its Believe campaign, an annual national holiday effort to support the Make-A-Wish Foundation. In past years Macy’s has asked customers to mail their letters to Santa to benefit the Make-A-Wish Foundation. This year,

November 4, 2011 Join the party Nestlé’s Perrier Sparking Natural Mineral Water has developed a unique marketing program that uses mobile Web sites, QR codes and interactive voice response technology

November 4, 2011 Sears and Kmart are using QR codes on out-of-home advertising to enable holiday shoppers on-the-go to purchase toys directly from their smartphones. Sears is calling the ads “mobile shopping walls,” and is placing them